With all of the hype around social media, it may be surprising to learn just how effective email newsletters can be for your association, if done right. In 2017, 269 billion emails were sent by 3.7 billion email users. Both numbers are expected to grow into the 2020s, despite new communication options entering the market such as Google Hangouts, Facebook Messenger and Slack, among others.
Here at WSC, we talk a lot about the importance of putting together a solid plan for your social media efforts, and there is a simple reason why−social media engagement can convert into sales for your company!
If you’ve been following along with our blog (and if you haven’t, now is the time to start) you know how to develop a social media plan (and why it's very important), you’re creating stunning posts that are attracting your target audience, and you’ve increased engagement with your posts. Congratulations, you’ve come a long way already.
Now, aren't you ready to turn all that hard work into customers, members or clients? Here are a few tips to help you convert likes into sales.
Your business or organization is most likely on social media in some capacity. It may be a basic profile on Facebook or elaborate and across numerous platforms. In some way, shape or form you’ve probably recognized that having a presence on social media is a must.
With 2019 knocking, many of our clients are assessing their marketing goals for the new year. During this time, it's important to not forget about your social media goals as well.
When potential customers are looking for your business online, what impression do they get?
When you think about the growth and success of your company, where do your customers fit into the equation?