In the midst of the global pandemic we find ourselves in today, marketing purse strings remain tight as the future remains, for many businesses and industries, unclear.

The COVID-19 pandemic has presented many significant new challenges for businesses to navigate. For nonprofit organizations, it is especially difficult, as much of their funding is generated from donations and face-to-face events and activities.

When life hands you social distancing, make lemonade.

Life has drastically changed for all of us during the global pandemic and the iconic lemonade brand Country Time recognized that even the smallest of businesses – kid’s lemonade stands – deserve some support.

"Good design is good business." - Thomas J. Watson, Jr. President, IBM, 1973. This statement holds true nearly 50 years later where good design holds a competitive advantage for many businesses spanning a variety of industries.

Your businesses website is a major factor in selling your product or service to your consumer.

The impact of the COVID-19 outbreak on day-to-day life here in the United States is just beginning.

Your brand goes so much further than your logo.

Keeping up to date with the latest social media trends is key to a strong content marketing strategy and helpful for your ROI in the long run.

As we near the end of 2019, it’s a great time to reflect on your marketing efforts from the past year. What worked? What didn’t work?