Understanding the impact of social media on your bottom line isn’t always a clear picture.

Undoubtedly, you probably have heard the phrase ‘content is king’ at some point in time. While this statement is very true, social media typically focuses around two topics: content and engagement.

Act 2 of Social Media September Spectacular takes us to strategy building and tools that can help activate your strategy.

The first act of the Social Media September Spectacular kicks off with developing your SMART goals and Key Performance Indicators (KPIs) for your social media strategy.

Managing and activating a social media strategy for your business can sometimes feel like you’re operating a circus.