Blog

Six Super ROI Tracking Metrics to WOW Your Boss With

marketing strategy, Return On Investment | Gina Shaw | Mar 05, 2019

Have you ever walked into a meeting with your boss expecting to WOW her with the results from your latest campaign, and come back feeling a little, underwhelmed?

Motivation Monday: MKE Jingle Bus Public Relations Campaign

Case Studies, public relations | Lauren Koepsel | Feb 25, 2019

Three Inbound Marketing Trends to Know in 2019

News, Inbound Marketing | Rob Hullum | Jan 24, 2019

If 2018 taught us anything, it was that we should not lose sight of the customer. So it's not surprising that for 2019 some of the biggest trends in inbound marketing would relate to how we as marketers and business owners can retain value around the ways we are connecting and engaging with the customer.

How to Improve Your SEO in 2019 Using an SEO Scoresheet

marketing strategy, SEO | Cole Vandermause | Jan 08, 2019

Search engine optimization (SEO) is complicated.

Google and the other search platforms continue to enhance their search products by adding ranking factors and refining existing ranking factors on a regular basis. In fact, Google announced an average of 6 major algorithm updates per year from 2016-2018.

With the rate at which things change, it’s easy to get caught off-guard and not update your content strategy based on the latest SEO best practices. No worries, with a little assistance and an easy to follow scoresheet, you can improve your current on-site SEO.

Five Businesses Killing It On Instagram

Social Media Marketing | Rob Hullum | Dec 21, 2018

When it comes to social media, Instagram is king. With 600 million active users and counting, it should come as no surprise that the company, who was purchased by Facebook back in 2012, is valued in the ballpark of $50 billion. The most amazing stat is that 92% of Instagram's users are under the age of 49. Not only are there a lot of users but, it's the ideal customer for most businesses.

The beauty of Instagram is anyone can do it. Businesses have the opportunity to market their products to a more targeted and interested audience without relying on paid advertising. The real challenge is doing it well. So, we've found five Milwaukee businesses that are killing it on Instagram to give you inspiration before your next post.

How to Create Email Newsletters Your Members Will Want to Read

Inbound Marketing, Association Marketing, Email Marketing | Rob Hullum | Dec 20, 2018

With all of the hype around social media, it may be surprising to learn just how effective email newsletters can be for your association, if done right. In 2017, 269 billion emails were sent by 3.7 billion email users. Both numbers are expected to grow into the 2020s, despite new communication options entering the market such as Google Hangouts, Facebook Messenger and Slack, among others.

Monday Motivation: Case Study of Life's a Pitch, Drink Great Beer.

Case Studies, Social Media Marketing | Gina Shaw | Dec 17, 2018

Do you need a little motivation this Monday?

Check out this inspiring story of two local craft brewery owners who, with a whole lot of drive, amazing attitudes and a little help from WSC's digital team, turned a devastating pipe burst in their taproom into a successful social media engagement campaign.

Convert Social Media Engagement Into Sales With These Three Tips!

Social Media, Return On Investment, Social Media Marketing, Sales | Rob Hullum | Dec 11, 2018

Here at WSC, we talk a lot about the importance of putting together a solid plan for your social media efforts, and there is a simple reason why−social media engagement can convert into sales for your company!

If you’ve been following along with our blog (and if you haven’t, now is the time to start) you know how to develop a social media plan (and why it's very important), you’re creating stunning posts that are attracting your target audience, and you’ve increased engagement with your posts. Congratulations, you’ve come a long way already.

Now, aren't you ready to turn all that hard work into customers, members or clients? Here are a few tips to help you convert likes into sales.

How to Create Stunning Social Media Posts that Turn Likes into ROI

Social Media, Return On Investment, Social Media Marketing, Target Audience, Social Media Content Calendar | Rob Hullum | Dec 06, 2018

Your business or organization is most likely on social media in some capacity. It may be a basic profile on Facebook or elaborate and across numerous platforms. In some way, shape or form you’ve probably recognized that having a presence on social media is a must.

An Association's Guide to Developing a Social Media Plan

Social Media, Association Marketing | Gina Shaw | Dec 04, 2018

With 2019 knocking, many of our clients are assessing their marketing goals for the new year. During this time, it's important to not forget about your social media goals as well.