In part 1 of the #12Daysof2020Takeaways we walked through 6 important lessons that we learned this year.

I think everyone can agree that 2020 was a crazy year, some may say it was unprecedented and are looking ahead to 2021.

Understanding the impact of social media on your bottom line isn’t always a clear picture.

Undoubtedly, you probably have heard the phrase ‘content is king’ at some point in time. While this statement is very true, social media typically focuses around two topics: content and engagement.

Act 2 of Social Media September Spectacular takes us to strategy building and tools that can help activate your strategy.

The first act of the Social Media September Spectacular kicks off with developing your SMART goals and Key Performance Indicators (KPIs) for your social media strategy.

Managing and activating a social media strategy for your business can sometimes feel like you’re operating a circus.

Branding, by definition, is a marketing practice in which a company or group creates a name, symbol or design that is easily identifiable as belonging to that organization. This helps to identify and distinguish it from other organizations.

When life hands you social distancing, make lemonade.

Life has drastically changed for all of us during the global pandemic and the iconic lemonade brand Country Time recognized that even the smallest of businesses – kid’s lemonade stands – deserve some support.