When life hands you social distancing, make lemonade.
Life has drastically changed for all of us during the global pandemic and the iconic lemonade brand Country Time recognized that even the smallest of businesses – kid’s lemonade stands – deserve some support.
Launched on July 15, 2020, Country Time unveiled “The Littlest Bailout Relief Fund” campaign. The campaign will send “stimulus” checks to kids who had to close shop due to COVID-19. Through August 12, parents of children 14 years or younger can apply for a chance to win $100 “stimulus checks” in the form of Visa gift cards and a commemorative check here: https://www.countrytimebailout.com/.
“The small business government bailouts helped some not-so-small companies and Country Time hopes to help a real small business near and dear to us – lemonade stands,” says Country Time’s Andrew Deckert. “Country Time has a history of helping lemonade stands when they are in trouble, like stepping in to pay for permit fees and fines, and this year is no different. Due to social distancing guidelines, lemonade stands aren’t what they used to be, and we want to help kids foster their entrepreneurial spirit by offering a small relief to those who can’t operate their lemonade stands this summer.”
Even amid a global pandemic, Country Time found a clever and timely way to connect with their target audience to build brand loyalty that will last long beyond the pandemic.
The big lesson at hand for other businesses: watch for natural opportunities to build brand loyalty.
Here are a couple questions to ask for your business:
- How has COVID-19 impacted the way your target audience uses your product/service?
- Are there natural marketing or public relations opportunities there?
- Your target audience is key to your business success. What can you feasibly do now to support them?
By supporting 1,000 of the nation’s most grassroot entrepreneurs, Country Time has not only come up with an ingenious way to drive product revenue, but a relevant way to pull at the heartstrings and pocketbooks of people nationwide, generating brand loyalty that will pay dividends for years.