In part 1 of the #12Daysof2020Takeaways we walked through 6 important lessons that we learned this year.

I think everyone can agree that 2020 was a crazy year, some may say it was unprecedented and are looking ahead to 2021.

Branding, by definition, is a marketing practice in which a company or group creates a name, symbol or design that is easily identifiable as belonging to that organization. This helps to identify and distinguish it from other organizations.

The COVID-19 pandemic has presented many significant new challenges for businesses to navigate. For nonprofit organizations, it is especially difficult, as much of their funding is generated from donations and face-to-face events and activities.

When life hands you social distancing, make lemonade.

Life has drastically changed for all of us during the global pandemic and the iconic lemonade brand Country Time recognized that even the smallest of businesses – kid’s lemonade stands – deserve some support.

The impact of the COVID-19 outbreak on day-to-day life here in the United States is just beginning.

Your brand goes so much further than your logo.

With 2019 knocking, many of our clients are assessing their marketing goals for the new year.