Search engine optimization (SEO) is complicated.
Google and the other search platforms continue to enhance their search products by adding ranking factors and refining existing ranking factors on a regular basis. In fact, Google announced an average of 6 major algorithm updates per year from 2016-2018.
With the rate at which things change, it’s easy to get caught off-guard and not update your content strategy based on the latest SEO best practices. No worries, with a little assistance and an easy to follow scoresheet, you can improve your current on-site SEO.