At first glance, coming up with your company's business goals may seem like it’s a walk in the park, or maybe it's daunting. What’s most important? Growing revenue by increasing clients? Maybe it's increasing your digital footprint or the number of visits to your website. While these goals are great and important to all businesses big and small, they lack the depth of a SMART goal. What are SMART goals you ask? Let's dive in.
Have you ever walked into a meeting with your boss expecting to WOW her with the results from your latest campaign, and come back feeling a little, underwhelmed?
Search engine optimization (SEO) is complicated.
Google and the other search platforms continue to enhance their search products by adding ranking factors and refining existing ranking factors on a regular basis. In fact, Google announced an average of 6 major algorithm updates per year from 2016-2018.
With the rate at which things change, it’s easy to get caught off-guard and not update your content strategy based on the latest SEO best practices. No worries, with a little assistance and an easy to follow scoresheet, you can improve your current on-site SEO.