At first glance, coming up with your company's business goals may seem like it’s a walk in the park, or maybe it's daunting. What’s most important? Growing revenue by increasing clients? Maybe it's increasing your digital footprint or the number of visits to your website. While these goals are great and important to all businesses big and small, they lack the depth of a SMART goal. What are SMART goals you ask? Let's dive in.

If 2018 taught us anything, it was that we should not lose sight of the customer. So it's not surprising that for 2019 some of the biggest trends in inbound marketing would relate to how we as marketers and business owners can retain value around the ways we are connecting and engaging with the customer.

With all of the hype around social media, it may be surprising to learn just how effective email newsletters can be for your association, if done right. In 2017, 269 billion emails were sent by 3.7 billion email users. Both numbers are expected to grow into the 2020s, despite new communication options entering the market such as Google Hangouts, Facebook Messenger and Slack, among others.

When potential customers are looking for your business online, what impression do they get?

We all know posting on social media is a must, yet it always seems to take a back seat to everything else. It should be easy and one of the least time-consuming things we do, but somehow, it's not. Its simplicity becomes time intensive, sometimes spanning across multiple departments, across multiple days and before we know it, we've missed the boat, or it just falls through the cracks altogether. Well, we are here to say NO MORE! Here are three simple tips for increasing your social media engagement that you can start today:

When you think about the growth and success of your company, where do your customers fit into the equation?