With all of the hype around social media, it may be surprising to learn just how effective email newsletters can be for your association, if done right. In 2017, 269 billion emails were sent by 3.7 billion email users. Both numbers are expected to grow into the 2020s, despite new communication options entering the market such as Google Hangouts, Facebook Messenger and Slack, among others.
With 2019 knocking, many of our clients are assessing their marketing goals for the new year. During this time, it's important to not forget about your social media goals as well.