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Motivation Monday: MKE Jingle Bus Public Relations Campaign

Posted by Lauren Koepsel on Feb 25, 2019
Lauren Koepsel

 

 

#MotivationMonday (1)

 

 

Do you need a little motivation this Monday? Check out our latest case study! 

When bad weather coupled with newly unveiled attractions were beginning to impact Milwaukee Holiday Lights Festival's kick-off Jingle Bus service, the WSC public relations team sprang into action. See how WSC worked to reignite interest and create dialogue around this long-standing holiday tradition leading to record-breaking ridership in the midst of competing holiday events.  


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Topics: Case Studies, public relations