If 2018 taught us anything, it was that we should not lose sight of the customer. So it's not surprising that for 2019 some of the biggest trends in inbound marketing would relate to how we as marketers and business owners can retain value around the ways we are connecting and engaging with the customer.
When it comes to social media, Instagram is king. With 600 million active users and counting, it should come as no surprise that the company, who was purchased by Facebook back in 2012, is valued in the ballpark of $50 billion. The most amazing stat is that 92% of Instagram's users are under the age of 49. Not only are there a lot of users but, it's the ideal customer for most businesses.
The beauty of Instagram is anyone can do it. Businesses have the opportunity to market their products to a more targeted and interested audience without relying on paid advertising. The real challenge is doing it well. So, we've found five Milwaukee businesses that are killing it on Instagram to give you inspiration before your next post.