Gina Shaw

Gina Shaw

Recent Posts

How to Create Strong SMART Goals

At first glance, coming up with your company's business goals may seem like it’s a walk in the park, or maybe it's daunting. What’s most important? Growing revenue by increasing clients? Maybe it's increasing your digital footprint or the number of visits to your website. While these goals are great and important to all businesses big and small, they lack the depth of a SMART goal. What are SMART goals you ask? Let's dive in.

read more

Six Super ROI Tracking Metrics to WOW Your Boss With

Have you ever walked into a meeting with your boss expecting to WOW her with the results from your latest campaign, and come back feeling a little, underwhelmed? 

read more

Monday Motivation: Case Study of Life's a Pitch, Drink Great Beer.

Do you need a little motivation this Monday?

Check out this inspiring story of two local craft brewery owners who, with a whole lot of drive, amazing attitudes and a little help from WSC's digital team, turned a devastating pipe burst in their taproom into a successful social media engagement campaign.

read more

An Association's Guide to Developing a Social Media Plan

With 2019 knocking, many of our clients are assessing their marketing goals for the new year. During this time, it's important to not forget about your social media goals as well.

read more

Three Simple Tips for Increasing Your Social Media Engagement That You Can Start Today


We all know posting on social media is a must, yet it always seems to take a back seat to everything else. It should be easy and one of the least time-consuming things we do, but somehow, it's not. Its simplicity becomes time intensive, sometimes spanning across multiple departments, across multiple days and before we know it, we've missed the boat, or it just falls through the cracks altogether. Well, we are here to say NO MORE! Here are three simple tips for increasing your social media engagement that you can start today:

read more

4 Ways Inbound Marketing Propels Your Company into Success.

When you think about the growth and success of your company, where do your customers fit into the equation? 

read more

Join our mailing list