At first glance, coming up with your company's business goals may seem like it’s a walk in the park, or maybe it's daunting. What’s most important? Growing revenue by increasing clients? Maybe it's increasing your digital footprint or the number of visits to your website. While these goals are great and important to all businesses big and small, they lack the depth of a SMART goal. What are SMART goals you ask? Let's dive in.
When it comes to social media, Instagram is king. With 600 million active users and counting, it should come as no surprise that the company, who was purchased by Facebook back in 2012, is valued in the ballpark of $50 billion. The most amazing stat is that 92% of Instagram's users are under the age of 49. Not only are there a lot of users but, it's the ideal customer for most businesses.
The beauty of Instagram is anyone can do it. Businesses have the opportunity to market their products to a more targeted and interested audience without relying on paid advertising. The real challenge is doing it well. So, we've found five Milwaukee businesses that are killing it on Instagram to give you inspiration before your next post.